Alpen Tokyo: Japan’s Largest Sports Flagship Store — A One-Stop Paradise in the Heart of Shinjuku

Located in Shinjuku East Exit, adjacent to the iconic Seibu-Shinjuku Station, Alpen Tokyo is the grandest global flagship store of the Alpen Group. This massive retail destination spans ten floors (B2 to 8F), housing three major concepts: "Sports Depo," "Alpen Outdoors," and "Alpen Golf." For camping enthusiasts, professional runners, and golf aficionados, Alpen Tokyo offers an unparalleled selection of gear and apparel in one of Tokyo's most vibrant districts.

Alpen Tokyo

Photo by:bruce - All Rights Reserved

Why You Should Visit?

  • Unmatched Selection: Featuring over 160,000 items from more than 100 international brands, including Nike, Adidas, The North Face, Snow Peak, and more.

  • Interactive Shopping: The store features professional running tracks for shoe testing, high-tech golf hitting bays, and full-scale tent displays that simulate actual campsites.

  • The Ultimate Outdoor Hub: The "Alpen Outdoors" floors are a sanctuary for campers, offering a vast array of trendy wild-camping gear and premium outdoor fashion.

  • Modern Landmark: Housed in the Unica Building, its giant 3-panel LED screen is a Shinjuku landmark, making it extremely easy to locate for international tourists.

Essential Visitor Information

  • Opening Hours: Weekdays 11:00 AM – 10:00 PM / Weekends & Holidays 10:00 AM – 10:00 PM.

  • Access:

    • JR Lines: A 1-minute walk from Shinjuku Station (East Exit).

    • Seibu-Shinjuku Line: A 1-minute walk from Seibu-Shinjuku Station.

    • Subway: A 2-5 minute walk from Shinjuku-sanchome or Shinjuku-nishiguchi Stations.

  • Address: 3-23-7 Shinjuku, Shinjuku-ku, Tokyo (Unica Building).

  • Tax-Free: Available for international tourists (Passport required; tax-free counters are usually located on upper floors).

Editor’s Pro-Tip

  1. Map Your Visit: With 10 floors to explore, check the directory on the 1st floor first. If you are short on time, the Outdoor/Camping sections on 4F & 5F and the Running/Basketball sections on 1F are the must-see highlights.

  2. Professional Consultation: Take advantage of specialized staff for professional foot arch analysis or golf club fitting services (English-speaking staff may be available depending on the shift).

  3. Timing is Everything: Shinjuku is notoriously crowded on weekends. We recommend visiting before 2:00 PM on weekdays for a more relaxed shopping experience and shorter tax-free lines.

  4. Look for Extra Savings: Scan QR codes in-store or check their official SNS for international tourist-exclusive coupons, which can often offer an additional 5% to 10% discount on top of tax-free savings.